The point is that TB built up the expectation. He could have quite easily said this season is one of consolidation, with the big push coming next year when we have the cash from selling 14,000 season tickets, but I think he got a bit carried away and probably rather regrets one or two things he...
But we are not necessarily talking about "spending beyond our means", if TB has the money to lavish on the team and eventually converts his loans to share capital, like Abramovich, this is not spending beyond our means. Did Blackburn spend beyond their means when Jack Walker bought them the Prem...