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If you ask me it was played exactly for that. How often is an Albion transfer leaked / anticipated / treated in this way? The noise in the media in the first place, then all the rest with Sky in attendance at Lancing... Clever stuff in terms of raising our profile imo!

Funny observation earlier about people warming to the premise of signing him once they realised he was a £13m player rather than £3.5m! Me, I was more like: >£3.5m >Dutch International >PSV > ... >We are the greatest masters of artful transfer wheeling-dealing in the history of all sport...