Did you not notice the swathes of empty seats at the County Ground? They 100% want to go back??…. They’d better hurry up if they want to watch Championship cricket!!This is the point.
I took the kids to the cricket at Sussex a couple of weeks ago as it was free. They now 100% want to go back. Would I have taken the chance on tickets when they might not have liked it? Probably not.
Sure there's terms and conditions in things, to stop you passing on your ticket, to stuff but nobody bothers enforcing it because they are not actually losing out.
In the clubs case they stand to gain from people getting the bug, but as ever corporate petty mindedness predominates
Comparing county championship cricket (Sussex) with EPL football (Albion) is like comparing the corner shop with Waitrose